Chief Marketing Officer
IBM Watson Media and Weather
Randi Stipes serves as Chief Marketing Officer of IBM Watson Media and Weather. She was previously the Global Head of Consumer and Ad Sales Marketing, overseeing all marketing activities for The
Weather Company Consumer portfolio (The Weather Channel app, weather.com), as well as Watson Advertising, which offers AI-driven media, data and technology solutions aimed at helping marketers
make smarter decisions.
Stipes’ product management background has given her a unique, customer-first perspective, allowing her to authentically connect advertisers to relevant solutions. She has spearheaded award-winning digital and cross-platform campaigns for such blue chip brands as Disney, The Home Depot, Toyota, State Farm, Procter & Gamble, GSK and others.
Today, she is committed to helping brands adopt a faster, trusted journey to AI – a journey Stipes can attest to, as The Weather Channel app is now using AI to translate data to deliver more personalized
experiences to its 45 million monthly users.
Prior to IBM, Stipes served as managing editor for UPS.com where she helped re-launch and scale their digital presence. She has held numerous other positions – all focused on helping traditional media and
publishing companies lean into the digital era.
Stipes serves on IBM Watson Media and Weather’s Executive Leadership Team. She received her bachelor’s degree from University of California, Davis.