Randi Stipes is the CMO, IBM Watson Advertising and Weather, Developer Ecosystem Group. In her role, she takes an agile, data-driven approach to deliver measurable results for customers across The Weather Company, Watson Advertising and the Developer Ecosystem at IBM.

Stipes’ product management background has given her a unique, customer-first perspective, allowing her to authentically connect advertisers to relevant solutions. She has spearheaded award-winning digital and cross-platform campaigns for such blue chip brands as Disney, The Home Depot, Toyota, State Farm, Procter & Gamble, GSK and others.

Today, she is committed to helping brands adopt a faster, trusted journey to AI – a journey Stipes can attest to, as The Weather Channel app is now using AI to translate data to deliver more personalized
experiences to its 45 million monthly users.

Prior to IBM, Stipes served as managing editor for UPS.com where she helped re-launch and scale their digital presence. She has held numerous other positions – all focused on helping traditional media and
publishing companies lean into the digital era.

Stipes serves on IBM Watson Media and Weather’s Executive Leadership Team. She received her bachelor’s degree from University of California, Davis.