Danielle Mullin is senior vice president of marketing for Crown Media Family Networks, owned and operated by Hallmark Cards, Inc. She is based in the company’s Los Angeles office.

Mullin leads marketing campaigns and strategic brand development for all of Crown Media’s portfolio of businesses, including three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand service, Hallmark Movies Now; publishing division, Hallmark Publishing; and newly-launched podcast, Hallmark Channels’ Bubbly Sesh.

Mullin joined Crown Media in 2017 from WGN America and previously served as vice president of Marketing for Freeform.

She earned an M.F.A. in creative writing at Emerson College, as well as a B.A. in English and Psychology at Boston College.