Full Name
Lauren Anderson
Job Title
Co-Head of Content and Programming
Lauren Anderson is the Co-Head of Content and Programming for IMDb TV, Amazon’s premium, free ad-supported streaming service, overseeing all programming for IMDb TV, including creative development, production, licensing, scheduling, research, and strategy. She joined Amazon Studios in 2019 as the Head of Strategic Content, managing such series as The Savage x Fenty Show for Prime Video. Anderson was named to Next TV’s 2020 “The Watch List” as well as Business Insider’s “AVOD Industry Leaders.” Early accomplishments for IMDb TV include bringing the iconic Judge Judy Sheindlin to a streaming audience, shepherding Amazon’s first partnership with prolific creator Dick Wolf – his only half-hour crime procedural – and developing the AVOD spinoff of Prime Video’s longest-running series, Bosch.

Before joining Amazon, Anderson was the Chief Content Officer (CCO) for Indigo Development and Entertainment Arts, the joint venture studio between NBCUniversal and Snapchat. As CCO, she was responsible for all aspects of the studio’s business and creative development. During her tenure, Anderson helped launch Snap Originals on the Discover platform, making key contributions to the inaugural slate of programming, including the Webby-nominated The Dead Girls Detective Agency.

Previously, Anderson was Senior Vice President of Primetime Programming at NBC Entertainment. It was this work that saw her named by Variety as one of “Hollywood's New Leaders.” During Anderson’s time at NBC, she worked at both the studio and network, developing and/or shepherding series including The Office, The Good Place, AP Bio, Parks and Recreation, The Carmichael Show, and the musical drama Smash. Her work at NBC also included oversight of several non-traditional offerings, including a multi-season live scripted series. Anderson began her career at NBCUniversal as an Entertainment Associate.

Along with her more traditional professional role, Anderson is passionate about bringing new voices into the creative ranks and the entertainment community. In addition to being the first executive to manage the NBC Directing Fellowship, she oversaw the entire cycle of NBC Playground – the network's nationwide grassroots effort to discover untapped creative talent – as well as launched "Before the Camera Rolls: Secrets to a Successful Pitch,” a co-sponsored event targeting up-and-coming writers and directors.

Prior to joining NBC, Anderson served as an executive at the National Basketball Association in New York City. Anderson began working at the NBA as a summer intern while earning her BA from Columbia University in New York City. Although based in Los Angeles, Anderson still calls Ohio home.
Lauren Anderson