Founded in 2012, iSpot has transformed the way TV advertising effectiveness is measured, giving advertisers always-on performance insights unified across linear and streaming TV. Hundreds of top brands, agencies and publishers trust iSpot to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering advertisers to justify, optimize and invest with confidence.