Kavita Vazirani is the EVP of Research, Insights and Analytics, reporting into Debra OConnell, president, Disney Entertainment Television, Networks & TV Business Operations.
In her role, Vazirani leads a modern integrated research and insights team to bring together consumer research, syndicated content + ad measurement services and Disney’s own streaming data. Her team supports all media and entertainment distribution businesses and functions across Disney Entertainment, providing advanced industry-leading analytics, measurement and insights to aid in business decisions and drive growth in subscribers and revenue.
Prior to joining Disney Entertainment Television, Vazirani was executive vice president of Insights and Measurement at NBCUniversal. In the unified Ad Sales research division, Vazirani focused on aligning NBCUniversal’s research, insights and measurement capabilities across all platforms and partnerships the company offers. At NBCU, Vazirani oversaw measurement and research initiatives across marketing and agency partners that go beyond traditional viewing patterns, building new solutions that enable cross-media measurement, attribution and ROI to further deliver on clients’ objectives to measure business outcomes.
Before taking the role at NBCU, Vazirani was senior vice president of Media Strategy and Sciences for Comcast Cable in Philadelphia, Pennsylvania, the nation’s leading provider of cable, entertainment and communications products and services. In this role, she was responsible for strategy development, planning and placement of paid/owned media in excess of $1.5B across the Comcast portfolio (XFINITY, Comcast Business and Comcast Corporate) — with a focus on optimizing spend and media + message mix optimization, as well as, measuring ROI through econometric modeling, attribution, and direct response measurement techniques. At Comcast, Vazirani formed the Media Sciences group to fuel a data-driven approach to allocate media spend as well as predictive modeling capabilities to forecast outcome delivery.
In her 20+ years in the industry, she has amassed an impressive list of accolades, including being one of the first-ever recipients of the CTAM Rainmaker Award, Ad Age’s Women to Watch, CableFax Magazine’s Most Influential Minorities in Cable honor, OCA’s Asian Pacific American Corporate Achievement Award, Cynopsis Media’s Top Women in Digital Award, and AWNY’s Advertising Working Mother of the Year honor.
Vazirani resides in Yardley, Pennsylvania, with her husband and three children. She uses her spare time to focus on her family and advocate for initiatives that benefit the special needs community.