A 20-year veteran of the company, Amy Campbell was elevated to Chief Marketing Officer, Paramount Media Networks & MTV Entertainment Studios in June, 2022. A seasoned executive who began her career at MTV as an Executive Producer creating commercials for the global youth brand, over the last twenty years, Campbell has risen through the ranks in Marketing - working across multiple brands - and most recently served as Executive Vice President of Marketing and Brand Creative for MTVE Studios and the unscripted and adult animation content for Paramount+. She served as interim CMO from January to April 2021 and has played an instrumental role in MTV’s recent turnaround, including a return to #1 in ratings from #10 four years ago.
Campbell sets the Marketing direction for all MTVE properties and brands, leading a team of cross-functional marketing – including social, production, planning and strategy – as well as creative talent to develop multi-platform campaigns that drive audience, subscriber growth and brand enrichment in partnership with divisions across the company. Additionally, she works closely with MTVE’s Social Impact team to build on its legacy of driving change across civic action, mental health and social justice.
As EVP, Campbell’s oversight included leading the Brand Marketing operations across the portfolio, including scripted, unscripted, adult animation and late-night franchises including Yellowstone, RuPaul’s Drag Race, Jersey Shore Family Vacation, South Park and The Daily Show with Trevor Noah as well as the film slate for MTV Documentary Films including the Peabody® Award-winning 76 Days and Oscar®-nominated Ascension. She also has driven the branding for iconic tentpoles VMAs and the MTV Movie & TV Awards. Campbell has been part of MTV’s legacy and award-winning social impact campaigns over the last two decades including, “Vote for your Life,” “Save our Moms,” “Trailblazer Honors,” “Half of Us,” and “#AloneTogether,” which was launched in response to the pandemic and was adopted by more than 2,000 organizations around the world to encourage social distancing.