Sharon Peters is Executive Vice President and Chief Marketing Officer at Charter Communications. She is responsible for the entire marketing function, including marketing communications, marketing and sales enablement, database marketing, media and sponsorships, direct marketing, digital marketing and creative services for the company’s residential and Spectrum Business product and services.
Sharon most recently served as SVP, Marketing and joined Charter as GVP, Marketing in 2016. She helped oversee the successful launch of the Spectrum brand when Charter’s transactions with Time Warner Cable and Bright House Networks were completed, and the launch of Spectrum Mobile. Peters joined Charter from Cablevision (now Altice), where she held multiple marketing and programming roles spanning two decades. Most recently, she was Vice President, Media and Original Programming, where she was responsible for driving the marketing strategy and optimizing results across all online and offline media channels. She also served as the general manager for two original programming channels, MSG Varsity (now News 12 Varsity) and Optimum Channel.
Sharon is a member of the Cable & Telecommunications Association for Marketing’s (CTAM) Board, serves as Secretary of CTAM’s Executive Committee and is a graduate of CTAM’s Cable Executive Management program at Harvard Business School. She has also received industry recognition for her marketing leadership efforts. She was named as one of Cablefax’s Most Powerful Women in 2020 and 2021; in 2021, she was named as WICT’s Woman to Watch – Operator; she was also named to Multichannel News’ 40 Under 40 list in 2014.
She received a B.A. from Villanova University in communications, and an executive management certificate from New York University.