Pola Changnon is the general manager of Turner Classic Movies (TCM). In her role, Changnon oversees the day-to-day operations of TCM, including all strategy, business development, marketing, branding, digital initiatives, programming and on-air campaigns. Changnon is charged with growing and developing the TCM brand by implementing strategic, innovative and revenue-generating business initiatives that secure the network as a preeminent lifestyle brand. Changnon’s oversight includes implementation of dynamic and immersive brand extensions such as TCM Classic Film Festival and the TCM Classic Cruise, growing cross-platform digital opportunities, development of TCM’s first podcast, The Plot Thickens, and cultivating the network’s passionate fan base. Changnon reports to Kathleen Finch, Warner Bros. Discovery US Networks Group chair and chief content officer.
Prior to her current role, Changnon served as senior vice president of marketing, studio production and talent for TCM where she oversaw brand management, creative vision and design, as well as strategic marketing, talent recruitment and studio production. Changnon was responsible for the development of strategic, integrated marketing and social media plans and lead the creation of all image and design of experiential elements, products, premiums and marketing for TCM’s brand extensions such as the TCM Classic Film Festival, TCM Wine Club, and TCM Backlot, official fan club of the network. She also oversaw all of TCM’s studio shoots for on-air hosts, guest programmers and original specials, including the creative process from conception to execution of each production.
Previously, Changnon served as vice president, brand creative director and on-air for TCM where she was responsible for managing and directing all on-air production and oversaw all creative brand management for the network. Changnon spearheaded the creation of the network's new brand campaign and tagline, “Let’s Movie,” which highlights TCM as the ultimate movie lover destination.
Before joining TCM, Changnon was vice president of on-air and executive producer of program production at Cartoon Network. In this capacity, she was responsible for all on-air production for both Cartoon Network and Boomerang. Changnon came to Turner from San Francisco-based Colossal Pictures, where she was a producer. She also consulted on projects for Nickelodeon, CBS, Viacom and Hanna-Barbera. She holds a bachelor’s degree in political science and psychology from Duke University and a master’s degree in film studies/screenwriting from Northwestern University. She is on the board of re:Imagine/ATL and Jane Fonda’s Georgia Campaign for Adolescent Power & Potential (GCAPP) organization, and served on the Duke Alumni Association Board of Directors for four years and the executive board for the Atlanta Film Festival for six years.