Full Name
Geraldine Moriba
Job Title
Senior Vice President & Chief Content Officer

Geraldine Moriba is the SVP and Chief Content Officer of theGrio, a digital video-centric news community platform devoted to amplifying compelling stories and perspectives about African Americans. She oversees a large staff covering social justice, lifestyle, and entertainment. Since joining the organization in June 2021, she has been instrumental in expanding theGrio’s reach and impact. In her first two years in this leadership role, she has positioned theGrio for dynamic growth and created a media powerhouse with five distinct revenue and content businesses: a robust news site, a streaming and mobile app, live events, a podcast network, and a cable network. As a media executive, journalist, documentary filmmaker, writer, podcaster, and equity advocate, Moriba’s work has earned her five Emmy Awards, an Alfred I. DuPont Award, two Peabody Awards, the Princeton University Ferris Professorship of Journalism Fellowship, the Anita Hill Gender Justice Award, two RTNDA-Unity Awards, four New York Film Festival Awards, two NABJ First Place Documentary Awards, and more.  Geraldine Moriba was a Stanford University Brown Institute research scientist and a Stanford University John S. Knight Journalism Fellow. Her research focused on ways to use machine learning to identify editorial patterns. She pioneered the Stanford Cable TV News Analyzer, an AI-powered tool that enhances transparency around daily editorial choices. This tool has been applied to over a decade of nearly 24–7 cable TV news broadcasts by CNN, FOX News, and MSNBC — over 270,000 hours since 2010. Moriba’s production company, Moriba Media, specializes in broadening narrative experiences with social impact. Through her company, she was the Executive Producer of a four-part PBS documentary, “Sinking Cities,” about rising seas in NY, Tokyo, London, and Miami. She was the Executive Producer of the WNET multi-platform initiative “Chasing the Dream” about poverty and economic opportunity. She was also the executive producer of a documentary about the life of Reginald Lewis, Pioneers - The Making of a Billionaire. Moriba spearheaded other initiatives, including Hot Mess, about climate change, and the American Dream Score, which measures the factors working for and against you to get where you are today.  Moriba is also the writer and co-director of Until20, an independent documentary about a young athlete diagnosed with a rare cancer and his pursuit of life. This documentary won nine film festival awards and has been screened in numerous schools and privately to build awareness of childhood cancers. Before launching her media production and consulting business, Moriba held several roles at CNN from 2010-2017 as the Executive Producer of the celebrated "In America" documentary series that examined the rich complexity of the American identity. Altogether, there were 11 documentaries produced in two years.  At NBC News and MSNBC, Moriba served as a Senior Producer with Standards and Practices and an executive producer of live broadcasts and news specials. She was also a documentary producer at Dateline with award-winning long-form stories, including Tom Brokaw Special Report on Affirmative Action, Class Photo, Labor Day, Among the Missing, NYC Child Services & Domestic Violence Investigation, Survivor of the Gulf Majesty, Dutch Twins, Wrong Brothers, Prejudice Test, Fetal Surgery for Spina Bifida and more.  Moriba majored in Political Science as an undergraduate at Western University in Canada and is among the first two recipients of a Women’s Studies degree. In 2005, she was a Princeton University Ferris Professor of Journalism Fellow. Moriba graduated from the John S. Knight Journalism Fellowship at Stanford University in 2019, focusing on journalistic innovation, entrepreneurship, and leadership. Her research explored using artificial intelligence to identify patterns of news polarization, serve underrepresented communities, and improve editorial decisions.

Geraldine Moriba