Holly Henderson is senior vice president of distribution (linear/ancillary) for Hallmark Media, home of three linear networks; Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama and subscription video on demand streaming service, Hallmark Movies Now. She is based in Los Angeles and reports to Stefanie Nimick, senior vice president, portfolio distribution and growth marketing.
Henderson is responsible for the distribution of Hallmark Media’s original content across multiple platforms. She oversees the strategic planning and negotiation of deals with content distributors including DIRECTV, Dish, and Altice USA. Henderson also serves as the lead representative for Hallmark Media’s acquisition of distribution with hospitality brand standards and airlines’ in-flight offering.
Prior to joining Hallmark Media in 2009, Henderson was director of affiliate sales for TV Guide Network. She started her career in the telecommunications industry as a regional manager of affiliate sales for G4, formerly TechTV.
Henderson currently serves as a member of The WICT Network- Southern California and previously served as a mentor in its Mentor/Mentee Program. She is a graduate of WICT Betsy Magness Leadership Institute, Class 41. Henderson serves as a board member, The Guidance Center of Long Beach.
Henderson is a graduate of California State University, Chico with a Bachelor of Arts, College of Communication and Education. She resides in Long Beach, California.