Full Name
Holly Leff-Pressman
Job Title
Chief Client Engagement Officer
Screen Engine/ASI

Holly Leff-Pressman is the Chief Client Engagement Officer at Screen Engine/ASI, and their family of brands: ticktBox, Tapestry Research and Coherency Research. These teams are located across the globe with offices specifically in Los Angeles, New York, San Diego and London. She is at the forefront of leading the company’s client service teams and works with all clients across various avenues of the business. She has been integral to expanding their business portfolio and solidifying new logos for our family of companies during her 5 years at the company.

Fresh from Loyola Law School in 1989, she was a Litigation Associate at an entertainment law firm before joining Viewer’s Choice Television in 1992. While with Viewer’s Choice, she initiated, negotiated and oversaw licensing and distribution of original and event pay-per-view and video-on-demand programming. In 1995, she joined NBCUniversal as Senior Vice President for World Wide Pay Per View and Video On Demand. Following a nine year stint with NBCU, she signed on with The Nielsen Co. as Executive Vice President for Content Solutions and Media Research. She has been at the lead of industry developments in on-demand viewership as well as the measurement of data and research of that viewership throughout her entire career.

She was the recipient of a CTAM “TAMI” Award in 2017 and has devoted her time and talents to CTAM’s Marketing, Digital and Research Committees. Leff-Pressman was also honored as a Cable Pioneer in their class of 2018. As a Cable TV Pioneer, she is currently on the committee for the Media & Insights Conference and served as the conference’s inaugural co-chair. Holly is an active member of CHIEF, a women’s organization based in Los Angeles and New York. This networking group is focused on connecting and supporting female leaders in the space. Throughout her career Holly has and continues to mentor within her peer group and is able to support other C-Suite Executives in the industry. Her dedication to promoting women in business is evident by the pay parity initiatives, training programs and promotion opportunities she has created during her career journey.

Leff-Pressman is a working mother and cancer survivor. Leff-Pressman is a UCLA alumni, and received her Bachelor of Science (BS) prior to attending Law School at Loyola. She reports directly to Kevin Goetz, the CEO of Screen Engine/ASI LLC. She resides in Brentwood, California with her husband Barry and is the proud mother of Reilly and Gianna, who have both recently graduated from Syracuse and Michigan and now work within the industry.

Holly Leff-Pressman