Carrie Brzezinski-Hsu is senior vice president, ESPN Creative Studio, ESPN’s newly combined creative group that merges Creative Services, Music, Digital Content Creative, CreativeWorks and Edit. She assumed this role in 2020. Whether it’s a content package, custom interactive editorial, highlight or feature edit, ad, music, or single photograph, together this group unites to provide the elements to make an ESPN story work. She is also Vice President, Disney CreativeWorks, the full-service branded content studio for the Disney media portfolio – ABC, Disney Channel, Disney Digital, ESPN, Freeform, FX, Hulu, and National Geographic – created to tell brand partner’s stories and reach any audience imaginable.
Brzezinski-Hsu joined ESPN in 2008 as senior director, Creative Works, and was promoted to vice president in 2013.
Brzezinski-Hsu has been recognized on the Adweek Creative 100 list and as a Sports Business Journal Game Changer. She serves on the University of Michigan Sport Management Advisory Board to advise the program’s faculty, provide input on curriculum, guest lecture, and mentor students to become future sports industry professionals. She is also a proud member of the Promax Board of Directors as an ambassador and advocate of advancing the role and increasing the effectiveness of marketing, promotion and design within the industry and academic community.
Prior to ESPN, Brzezinski-Hsu spent a career making ad creative and break-through content integrations at media companies: MAXIM, Blender, USA TODAY, Hachette Filipacchi Media, and DoubleClick. Her goal has always been to connect brands with the fans of the content they are consuming.
A native of Michigan, Brzezinski holds a bachelor’s degree in Literature, Science and the Arts from the University of Michigan, where she majored in organizational studies with a focus in advertising and marketing.