Robin Thomas is EVP, Content Strategy and Research of Hallmark Media, home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; and subscription video on demand streaming service, Hallmark Movies Now.
In this role, Thomas leads the company’s research department to develop and execute comprehensive, integrated research strategies that align with and support Hallmark Media’s overarching strategic business plan. She is responsible for supporting the strategic objectives of the programming, distribution, ad sales, and marketing departments to optimize the company’s performance in the marketplace. Thomas also oversees Hallmark’s scheduling and content strategy.
A veteran in the media and marketing research industry, Thomas’ professional background includes senior positions at Disney-ABC Television Group, WGN America, and Turner Broadcasting, Inc. Most recently, she was Senior Vice President of Research at WGN America, where she oversaw all facets of research. In 2021, she was honored as one of Cablefax’s Most Powerful Women.
Thomas earned a Bachelor of Arts degree in Journalism from The University of Georgia’s Grady School. She was an active member on the Council for Research Excellence and is a graduate of WICT’s Betsy Magness Leadership Institute, Class IV. Thomas is based in Los Angeles and reports to President & CEO, Wonya Lucas. She lives in Hidden Hills, California with her husband and is the proud mother of four sons.