As Executive Vice President, Consumer and Corporate Marketing at TelevisaUnivision, Jennifer Rogers oversees the strategic direction and overall leadership of the centers of excellence that make up the U.S. Consumer & Corporate Marketing department: Media Strategy & Consumer Marketing; Art & Design; Account Management & Production Services; Multi-Platform Creative Services; and Corporate & Brand Marketing. Together, these teams make up a full-service in-house agency responsible for the strategic development, creation, production, and execution of all corporate and consumer campaigns.
Jennifer ensures that all decisions, strategies and creative are built using data and consumer insights, and that her team’s creative is best-in-class, using modern storytelling techniques to drive engagement and results.
Prior to joining Univision in 2009, Jennifer led the Sales Marketing & Production department at NBC TV Network/Telemundo/Mun2 Marketing. In this position, she directed a team in creating and executing client marketing campaigns, driving millions of dollars of new and recurring revenue for the company. Before that, she worked in the Consumer Marketing team at PrimeSTAR/DirecTV on consumer acquisition and retention campaigns.
Jennifer has received numerous industry accolades, and her leadership has resulted in dozens of awards for her teams from such prestigious organizations such as Promax and the Tellys. She has also served as a Promax and Miami-Dade MAGIC Program juror, is a WICT Executive Member, and has been on the Board of Directors of Big Brothers Big Sisters of Greater Miami for over seven years. Jennifer is a founding member and current steering committee leader of the TelevisaUnivision Women’s Leadership Committee (WLC), the Company’s first employee resource group and leadership academy dedicated to developing the next generation of leaders.