Tricia Melton is Chief Marketing Officer for Warner Bros. Global Kids, Young Adults and Classics (GKYAC). In this role, she leads global marketing and brand strategy for the new GKYAC division, which includes Cartoon Network, Adult Swim, Boomerang, Warner Bros. Animation, and Turner Classic Movies. Melton is responsible for all marketing aspects, including brand management, creative, social, and integrations, across all platforms.
Melton previously served as Senior Vice President, Marketing, Brand, Creative, and Communications at Freeform. Prior to that, Melton was Senior Vice President of Entertainment Marketing and Branding for TBS, TNT, and TCM where she led high-profile, innovative and award-winning marketing initiatives for cable fan favorites, including Conan, The Closer, The Last Ship, Rizzoli & Isles, Falling Skies and Dallas.
Past roles include Vice President of Marketing for Lifetime Television, where she oversaw consumer, affiliate, ad sales and marketing for Lifetime, Lifetime Movie Network, and Lifetime Real Women. She also served as Vice President of Marketing for Oxygen Media where she developed the network’s brand strategy as well as the first-ever Super Bowl ad targeted towards women, which won a White House Project Award for positive portrayals of women in the media.
Melton’s other positions include Vice President of Marketing for Food Network; Vice President of Marketing and Promotions for Channel One Network in New York; and the Whittle Educational Network, a Whittle Communications division.
Melton holds a bachelor’s degree in English literature from the University of Montevallo in Alabama and has held advisory board positions with PromaxBDA, the Advertising Board, the Peabody School of Journalism at the University of Georgia, and Melinc.