Tara DeVeaux is Chief Marketing Officer of Wild Card Creative Group, Managing Director of the company’s content and strategy division 3AM, and an award-winning brand and entertainment marketer. DeVeaux joined Wild Card as Chief Marketing Officer in 2018, bringing brand marketing principles into the entertainment marketing process. After building the company’s audience-focused strategy and social content teams, she added Managing Director of 3AM to her responsibilities in 2020. At Wild Card, DeVeaux has worked on many integrated and social campaigns including The Handmaid’s Tale, House of Gucci, Bel-Air, Insecure, The Kardashians, Wu-Tang: An American Saga, Marvel’s Avengers video game, Barbie Dreamhouse Sleepover and the launch of the adidas x Tyler “Ninja” Blevins sportswear line.
Tara joined Wild Card Creative Group from BBDO New York where she led the marketing team, focusing on business development, partnerships and agency branding. Her leadership on campaigns for such brands as PepsiCo, HBO, Electronic Arts, National Geographic Channel and Kraft earned her teams over 200 creative awards. With a career spanning brands, entertainment and tech, Tara’s experience and expertise has uniquely positioned her to continuously innovate in an ever-evolving marketing landscape. Although Brooklyn, NY is her first love, she now happily calls LA her home.