Full Name
Catherine Oh
Job Title
VP, Global Head of Marketing & Analytics
Company
Samsung Ads
Bio
Capitalizing on her nearly 20 years of global marketing experience with Fortune 500 companies, Cathy Oh serves as Vice President, Global Head of Marketing & Analytics for Samsung Ads. As one of the founding members of Samsung Ads, her leadership has been integral in redefining the Advanced TV landscape.
Throughout her career, Cathy has achieved notable success developing marketing programs for global brands, launching large-scale marketing strategies and activations, and spearheading marketing programs for multi-national, enterprise organizations. In her current role, she has created a global marketing and analytics organization from single-digits to nearly 100 professionals throughout the US, Canada, Latin America, EMEA and AsiaPac regions.
Prior to joining Samsung Ads, Cathy served as Head of Marketing for iAd, Global Brands & Agencies (a division of Apple), and held marketing positions of increasing responsibility at companies that include WebMD and NBCUniversal.
Cathy received a Master’s Degree in Integrated Marketing from New York University and a Bachelor’s of Science from Carnegie Mellon University.
When she isn’t traveling the globe for work and pleasure, Cathy serves on the board of the Korean American Community Foundation and sits on the advisory board for Conscious Step. She is a founding member and executive sponsor of Women+, a Samsung Employee Resource Group designed to mentor and support women within the organization. Since launching less than a year ago, Women+ has grown to include women and men from 13 cities and eight countries. Cathy lives in New Jersey with her husband and dog Adonis.
Throughout her career, Cathy has achieved notable success developing marketing programs for global brands, launching large-scale marketing strategies and activations, and spearheading marketing programs for multi-national, enterprise organizations. In her current role, she has created a global marketing and analytics organization from single-digits to nearly 100 professionals throughout the US, Canada, Latin America, EMEA and AsiaPac regions.
Prior to joining Samsung Ads, Cathy served as Head of Marketing for iAd, Global Brands & Agencies (a division of Apple), and held marketing positions of increasing responsibility at companies that include WebMD and NBCUniversal.
Cathy received a Master’s Degree in Integrated Marketing from New York University and a Bachelor’s of Science from Carnegie Mellon University.
When she isn’t traveling the globe for work and pleasure, Cathy serves on the board of the Korean American Community Foundation and sits on the advisory board for Conscious Step. She is a founding member and executive sponsor of Women+, a Samsung Employee Resource Group designed to mentor and support women within the organization. Since launching less than a year ago, Women+ has grown to include women and men from 13 cities and eight countries. Cathy lives in New Jersey with her husband and dog Adonis.
