Full Name
Pooja Midha
Job Title
Chief Growth Officer
Company
Comcast Advertising
Bio
Pooja Midha is Chief Growth Officer at Comcast Advertising, a new role within the organization as of spring 2021.

Midha oversees global marketing across Comcast Advertising, Effectv and FreeWheel, as well as Effectv’s newly launched sales development function. Midha and her team will build awareness for each company’s differentiated value and accelerate growth for local, regional and national market opportunities. In addition, she oversees and is expanding Comcast Advertising’s brand offerings, with the goal of enhancing products and solutions for the rapidly changing video marketplace. These changes include the shift to audience-based advertising, the growth of multi-screen content consumption, and an increasing emphasis on data and campaign effectiveness.

She reports to Comcast Advertising President Marcien Jenckes.

Midha has over 20 years of experience in the media and advertising sector, with a track record of transforming businesses, creating new models, developing brands and partnerships and exceeding revenue goals. She has extensive knowledge of digital, video and television advertising, from pioneering digital and cross-screen strategies for major media companies and cable networks, to shepherding new technologies focused on consumer engagement and measurement for premium video.

Most recently, Midha served as president of advertising technology company true[X]. She led the long-term corporate strategy for the company, daily operations, P&L management and product vision, moving the company to record revenue and operating income. During her tenure, she also led true[X] through two acquisitions and integrations, first to The Walt Disney Company in 2019, and then to Gimbal in 2020.

Prior to joining true[X], Midha was senior vice president, digital ad sales and operations for the ABC Television Network. In this role, in addition to setting and leading the digital sales vision and managing a digital sales team, she led the development of several new video offerings, including programmatic and addressable advertising, major digital platform partnerships and new products around social, custom ads and branded content. Before joining ABC, Midha held a variety of senior sales and marketing roles at Viacom, including roles at MTV Networks, MTV Networks International and Nickelodeon. She started her career in advertising sales at Dow Jones & Company.

Midha is a frequent industry spokesperson and thought leader, and has won numerous awards, including being recognized as a Multichannel News “Wonder Woman”. She also serves on the operating board of She Runs It, an industry organization that aims to cultivate and promote female talent throughout all levels in marketing, media and tech.

Midha holds a bachelor’s degree from Lehigh University and an MBA from Columbia Business School. She lives with her husband and two young daughters in New York City.
Pooja Midha